UFA
“To unite all segments of local agriculture with local communities to provide nutritional impact and local food sovereignty while cultivating agriculture development.”
— UFA's mission
United Farmers Alliance is a 501(c)(3) bringing farmers, chefs, educators and neighbors together around local food. I created the brand and built a site that sells veggie boxes for local pickup, recruits farmer partners and volunteers, takes donations and runs the community events calendar. I host it and look after it too.
Many audiences, one mission.
UFA speaks to farmers looking for market access, families looking for fresh food, volunteers, donors and sponsors, all at once. It needed a brand that felt grounded and trustworthy, and a site that could sell, recruit and fundraise without getting confusing.
A clear path for every visitor.
I built the identity in earthy greens and harvest gold, then gave each audience its own path: order a veggie box, become a farmer partner, volunteer or donate. Behind it sits a WooCommerce store designed for local pickup, plus an events calendar for Meet & Greets and Farm Labs.
One home for a growing coalition.
Shopping, partnerships, events and donations live on one site with one look. More than 30 partner farms are showcased, and the blog documents projects like cold storage containers and a food rescue facility.
Eight pieces.
One growing coalition.
- 01Brand identityA logo in color, white and black versions, with an earthy green-and-gold palette.Branding
- 02Custom design & buildA warm, photo-led site that speaks to farmers, families, volunteers and donors.Design · Dev
- 03Online store for pickupVeggie boxes and à la carte produce, with cart, checkout and customer accounts.E-commerce
- 04Online donationsDonations through the store, plus a separate form for special gifts.Fundraising
- 05Farmer partner programPartner benefits, an application form and a wall of 30+ partner farm logos.Content
- 06Community events calendarMeet & Greets, Farm Labs and partner events in a month-view calendar.Community
- 07SEOPages and blog categories structured so local food seekers can find UFA.SEO
- 08Hosting & ongoing careSecure hosting for the store, updates, backups and changes on request.Care
We came in asking for a logo and a store. He came back with a plan for how farmers, families and donors would each find their way in, with ideas we hadn't even thought of. It's more than we expected, and it still feels like us.
— [Client name], [Role] · United Farmers Alliance