Case study · Legal · Website

Heitz

“I want to open the door to opportunity for you.”
— Nadine Heitz, Immigration Attorney

Immigration attorney Nadine Heitz helps people get green cards, work visas and citizenship, and her clients often arrive anxious and full of questions. I designed and built a site that lays out every path to legal status, answers common questions on video and lets people book a phone, Zoom or office consultation online.

Client
Heitz Immigration Law
Industry
Legal · Immigration & nationality law
Location
Lake Worth Beach, Florida
Services
Website · SEO
Live site
heitzimmigrationlaw.com ↗
heitzimmigrationlaw.com
Heitz Immigration Law homepage on desktop
Heitz Immigration Law homepage on mobile
The challenge

High stakes, complicated rules.

Immigration law is confusing, and the people searching for help are often stressed and short on time. They need to see quickly which path fits them, whether family, work, investment or citizenship, and trust the attorney before they reach out.

The approach

Four paths, one next step.

I organized the site around four services: Green Card, Work in the USA, Invest in the USA and Become a US Citizen, each explaining the categories in plain language. A Video FAQ, a podcast and a free marriage green card guide answer questions up front, and every page leads to Book Consultation.

The outcome

Clients arrive informed and ready.

People can self-schedule a phone, Zoom or office consultation through an embedded calendar, day or night. With the basics covered by videos and guides, consultations can start with the client's actual case.

What I delivered

Seven pieces.
One open door.

WordPressCalendly bookingVideo FAQSEO
  • 01Website design & buildA clean, trustworthy design in the firm's navy and red.Design · Dev
  • 02Four service pagesGreen Card, Work, Invest and Citizenship, with each visa category explained.Content
  • 03Online consultation bookingEmbedded Calendly scheduling for phone, Zoom or in-office consultations.Integration
  • 04Video FAQ library30 video answers sorted into 8 topics, from marriage cases to naturalization.Content
  • 05Podcast & blogEpisodes of the Opening the Door podcast and a blog sorted by topic.Content
  • 06Free green card guideA marriage green card process chart, offered as a free PDF download.Marketing
  • 07SEOService pages and articles structured around the questions clients really ask.SEO
4.Paths to legal status, each with its own page
30.Video answers to common immigration questions
3.Ways to consult: phone, Zoom or office

He understood that the people looking for us are often scared and confused, and he built the site and our search presence around the questions they actually ask. Now people book a consultation already knowing which path they're asking about.

— [Client name], Attorney · Heitz Immigration Law
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