Custom Backgammon
“Handmade with love in Turkey.”
— Custom Backgammon's promise
Custom Backgammon is the authorized US retailer of FMGammon's handmade Turkish boards — from $250 minis to premium sets over $2,700. I designed the brand and built an online store where players choose a board, color its surface, upload a logo and watch it come together live before checkout. I host it and look after it too.
Made to order, sold from afar.
Every set is handcrafted in Istanbul and shipped worldwide, so buyers commit without ever touching the wood. Sixteen boards across four tiers, dozens of surfaces and custom logo work all had to feel simple — and trustworthy enough for a four-figure order.
Let buyers design it themselves.
I built a customizer right into the store: pick three surface colors, upload a logo and see the board update live. Customizations stay editable in the cart, and a detailed FAQ answers shipping, tariffs and the 5-year warranty before anyone has to ask.
A Turkish workshop, open worldwide.
The store now carries 16 boards, 71 surfaces and 19 accessories, all ready to order online. Players get exactly the set they pictured, and every logo is reviewed by a designer before it goes to production.
Eight pieces.
One custom-built storefront.
- 01Brand identityLogo and visual identity for a premium, handmade product line.Branding
- 02Custom design & buildBespoke WooCommerce storefront for boards, surfaces and accessories in one place.Design · Dev
- 03Live surface customizerThree-color surface picker with a real-time board preview right on the product page.Custom build
- 04Logo uploads & editable cartBuyers upload vector or image logos and can edit any customization before checkout.Commerce
- 05Tiered product catalogPremium, Luxury, Tournament and Mini boards, plus 71 surfaces and 19 accessories.Architecture
- 06Shipping & FAQ contentClear answers on free worldwide shipping, tariffs, payments and the 5-year warranty.Content
- 07Search-ready product pagesStructured, keyword-focused pages so players searching for custom boards find them.SEO
- 08Hosting & ongoing careFast, secure hosting with updates, backups and store changes handled for them.Care
I asked for an online store. He came back with a customizer that lets players design their own board and see it before they buy — something I hadn't even thought to ask for. Selling handmade sets from Istanbul has never been easier.
— [Owner name], Owner · Custom Backgammon