# United Farmers Alliance — website case study

> Brand and online store for a nonprofit alliance connecting Florida farmers with local families.

Source: https://dcarock.com/clients/ufa

- Client: United Farmers Alliance (https://ufa.farm)
- Industry: Nonprofit · Agriculture & local food
- Location: Loxahatchee, Florida
- Services: Branding, E-commerce, SEO, Hosting & care
- Hosted and managed by dcArock: yes

United Farmers Alliance is a 501(c)(3) bringing farmers, chefs, educators and neighbors together around local food. I created the brand and built a site that sells veggie boxes for local pickup, recruits farmer partners and volunteers, takes donations and runs the community events calendar. I host it and look after it too.

## The challenge: Many audiences, one mission.

UFA speaks to farmers looking for market access, families looking for fresh food, volunteers, donors and sponsors, all at once. It needed a brand that felt grounded and trustworthy, and a site that could sell, recruit and fundraise without getting confusing.

## The approach: A clear path for every visitor.

I built the identity in earthy greens and harvest gold, then gave each audience its own path: order a veggie box, become a farmer partner, volunteer or donate. Behind it sits a WooCommerce store designed for local pickup, plus an events calendar for Meet & Greets and Farm Labs.

## The outcome: One home for a growing coalition.

Shopping, partnerships, events and donations live on one site with one look. More than 30 partner farms are showcased, and the blog documents projects like cold storage containers and a food rescue facility.

## What was delivered

- **Brand identity** — A logo in color, white and black versions, with an earthy green-and-gold palette.
- **Custom design & build** — A warm, photo-led site that speaks to farmers, families, volunteers and donors.
- **Online store for pickup** — Veggie boxes and à la carte produce, with cart, checkout and customer accounts.
- **Online donations** — Donations through the store, plus a separate form for special gifts.
- **Farmer partner program** — Partner benefits, an application form and a wall of 30+ partner farm logos.
- **Community events calendar** — Meet & Greets, Farm Labs and partner events in a month-view calendar.
- **SEO** — Pages and blog categories structured so local food seekers can find UFA.
- **Hosting & ongoing care** — Secure hosting for the store, updates, backups and changes on request.

## Highlights

- 30+ — Partner farms showcased on the site
- 6 — Mission pillars, from farm preservation to sustainability
- 3 — Ways to get involved: partner, volunteer, donate