# Island Root Kava Bar — website case study

> A multi-location website for a surfer-owned kava bar brand with 14 locations across Florida.

Source: https://dcarock.com/clients/island-root

- Client: Island Root Kava Bar (https://island-root.com)
- Industry: Hospitality · Kava bars
- Location: Melbourne to Coral Springs, Florida
- Services: Website, SEO, Hosting & care
- Hosted and managed by dcArock: yes

A surfer-owned kava bar brand that keeps opening new locations needed a website that could keep up. I designed and built a site where each of its 14 Florida bars gets its own page — address, directions, menu and live Google reviews — tied together by a blog for news, hiring and Kava Facts. I host it and look after it too.

## The challenge: Fourteen bars, one laid-back brand.

Island Root runs bars from Melbourne down to Coral Springs, with more on the way. Every location needed its own address, phone, directions and menu online, without losing the relaxed, surfer-owned feel that ties them together. And plenty of visitors still had to learn what kava actually is.

## The approach: A page for every bar.

I built the site around locations: each bar gets a dedicated page with its address, phone, a Get Directions link, the kava menu and recent Google reviews from that spot. The home page lists every location up front, and a blog with Kava Facts posts explains the drink to first-timers.

## The outcome: Room to grow, one bar at a time.

Adding a location means adding a page, not rebuilding the site. Grand openings, hiring calls and kava news go straight to the blog, so every bar shares one current, consistent home online.

## What was delivered

- **Website design & build** — A relaxed, beachy design that carries the surfer-owned brand across every page.
- **14 location pages** — Address, phone, a Get Directions link and the kava menu for every bar.
- **Live Google reviews** — Location pages pull in recent Google reviews from that specific bar.
- **Blog & news hub** — Categories for news, Kava Facts, videos and merch, plus openings and hiring.
- **Kava 101 content** — A home-page primer and Kava Facts posts that explain kava to first-timers.
- **Contact & location directory** — A contact form plus every address and phone number on one page.
- **Local SEO** — Each city page set up to be found in local searches for a kava bar nearby.
- **Hosting & ongoing care** — Fast, secure hosting, updates and a new location page whenever a bar opens.

## Highlights

- 14 — Florida locations, each with its own page
- 7 — Blog categories, from news to Kava Facts
- Live — Google reviews pulled onto location pages