# Float8 Wellness Lounge — website case study

> A calm, hard-working site for a three-location float therapy brand.

Source: https://dcarock.com/clients/float8

- Client: Float8 Wellness Lounge (https://float8ion.com)
- Industry: Wellness · Float therapy
- Location: Fort Lauderdale · Delray Beach · Orlando
- Services: Custom website, Hosting & care
- Hosted and managed by dcArock: yes

A three-location float therapy brand needed a website as calm as a float — and as hard-working as a front desk. I designed and built a custom site that explains floating to first-timers, sells memberships and gift cards, and gets people booked around the clock. I host it and look after it too.

## The challenge: Curious visitors, a lot of questions.

Floating is new to most people. Visitors arrive intrigued but unsure — is it safe, what do I wear, will I feel closed in? Add three locations, four ways to buy and an external booking system, and it all had to feel like one simple experience.

## The approach: Answer everything. Then: Book.

A playful system built around the "8" — Consult8ion, Vaca8ion, Team8 — on a dark, immersive UI that feels like the float itself. A Floating 101 hub answers every first-timer question before they ask it, and every page funnels to one button.

## The outcome: One platform, three lounges.

Every location, membership, package and gift card lives on one site, wired into their float management platform. Curious visitors become first-time floaters — and first-timers have a clear path to membership.

## What was delivered

- **Custom design & build** — Bespoke UI, motion and layout — no off-the-shelf template look.
- **Multi-location structure** — Dedicated pages for Fort Lauderdale, Delray Beach and Baldwin Park.
- **Booking & member login** — Sign-up, login and booking connected to their float management platform.
- **Memberships, packages & gift cards** — A clear buying path for every kind of floater.
- **Floating 101 hub** — Benefits, history, sanitation, who should float and how to have an amazing float.
- **Blog, promos & testimonials** — A content engine for news, offers and social proof.
- **On-page & local SEO** — Structured location data, metadata and performance tuning.
- **Hosting & ongoing care** — I host it, keep it updated and secure, and handle changes with one phone call.

## Highlights

- 3 — Locations running on one platform
- 6 — Floating 101 guides for first-timers
- 24/7 — Online booking — no phone tag