# Easy Cake Factory — website case study

> A design-your-own cake shop: a few taps, and a custom cake arrives anywhere in Palm Beach County.

Source: https://dcarock.com/clients/easy-cake-factory

- Client: Easy Cake Factory (https://easycakefactory.com)
- Industry: Bakery · Made-to-order cakes
- Location: Boynton Beach · Palm Beach County, FL
- Services: Branding, E-commerce, SEO, Hosting & care
- Hosted and managed by dcArock: yes

Easy Cake Factory makes custom cakes to order in Boynton Beach and delivers them free across Palm Beach County. I created the brand and built an online cake builder where customers pick a size, flavor, filling, icing, decorations and topper, see the price and check out — on just three days' notice. I host it and look after it too.

## The challenge: Custom cakes, minus the phone tag.

Custom cakes usually mean weeks of notice, phone calls and guesswork on price. Easy Cake Factory wanted to take orders on three days' notice, so every design choice had to be captured online, accurately.

## The approach: Build the cake, step by step.

I turned the bakery's menu into a visual builder: twelve sizes, then flavor, filling, icing style, colors, decorations and toppers, each shown as a picture. Anything off-menu goes to a quote form where customers upload their inspiration photos.

## The outcome: A bakery that takes orders 24/7.

Customers design, price and pay for a cake in minutes, any time of day, with free delivery to the door. The kitchen gets complete, consistent orders with every detail spelled out.

## What was delivered

- **Brand identity** — Logo and a bright red-and-blue look built around "You design it, we make it."
- **Custom design & build** — Bespoke WooCommerce shop with Stripe checkout and a friendly, mobile-ready UI.
- **Visual cake builder** — Picture-based steps for flavor, filling, icing, colors, decorations and toppers.
- **12 sizes, priced upfront** — Round, square and two-tier cakes from 10 to 75 servings, each with a clear price.
- **Inspiration quote form** — Photo uploads so customers can share a cake they love and get a custom quote.
- **Ordering & delivery FAQ** — Clear answers on free delivery, 3-day notice, cancellations and keeping cake fresh.
- **Local SEO** — Pages and a blog built to reach cake buyers across Palm Beach County.
- **Hosting & ongoing care** — Secure hosting, updates and menu or price changes handled for them.

## Highlights

- 12 — Cake sizes, from 6″ rounds to two tiers
- 10 — Cake flavors to choose from
- 24/7 — Online ordering and checkout