# The Canopy School — website case study

> A brand and enrollment web app for a nature-centered, brain-based microschool in West Palm Beach.

Source: https://dcarock.com/clients/canopy-school

- Client: The Canopy School (https://canopyschooling.com)
- Industry: Education · Private microschool
- Location: West Palm Beach, FL
- Services: Branding, Web app, SEO, Hosting & care
- Hosted and managed by dcArock: yes

The Canopy School is a nature-centered, brain-based microschool in West Palm Beach. I created the brand and built a site with a web app behind it: multi-step enrollment with signed agreements and payments, program sign-ups, coaching bookings and recurring donations. I host it and look after it too.

## The challenge: A new kind of school, explained.

Canopy's model — seven pillars, trauma-informed, multilingual and nature-based — is new to most parents. Enrolling also meant real paperwork: tuition agreements, medical forms, liability waivers and an application fee before a trial day.

## The approach: Tell the story. Automate the rest.

I gave the philosophy room to breathe: the seven pillars, a sample daily schedule and the founder's book. Behind it, I built guided multi-step forms that collect signatures and Square payments, and let parents save and resume later.

## The outcome: Paperwork, handled online.

Families apply, sign every agreement and pay the application fee without a printed form. Mommy & Me, language lessons, coaching, donations and teacher applications run through the same system.

## What was delivered

- **Brand identity** — Logo, colors and voice for a nature-centered, brain-based school.
- **Custom design & build** — A warm, story-led site for the micro school, programs, book and blog.
- **Multi-step enrollment app** — Five-step application with tuition, medical and waiver agreements, plus save & resume.
- **E-signatures & payments** — Signed agreements and Square payments for application fees and program sign-ups.
- **Program & coaching sign-ups** — Registration flows for Mommy & Me, private language lessons and coaching.
- **Donations & careers** — One-time or monthly Square donations, plus a teacher application with resume upload.
- **SEO & blog** — Search-ready pages and a blog for parents researching microschools.
- **Hosting & ongoing care** — Secure hosting, updates and new programs or forms added as the school grows.

## Highlights

- 7 — Curriculum pillars, clearly explained
- 5 — Enrollment steps, all online
- 4 — Programs with online sign-up